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The Man Who Pioneered Selling Things Online Just Did Something For Beginners That He’s Never Done In 20 Years
August 10th, 2026 / By Consulting.com
Russell Brunson co-founded ClickFunnels, a software used by hundreds of thousands of people to sell things online.
Russell Brunson co-founded ClickFunnels, a software used by hundreds of thousands of people to sell things online.
He’s a New York Times bestselling author, and he’s spent two decades teaching people how selling online actually works.
He’s a New York Times bestselling author, and he’s spent two decades teaching people how selling online actually works.
He keeps a wall in his office with the names of everyone he’s helped cross 7-figures. There are 1,784 of them.
He keeps a wall in his office with the names of everyone he’s helped cross 7-figures. There are 1,784 of them.

And a few weeks ago, he agreed to show beginners live on screen how to start an AI side hustle, completely for free.
And a few weeks ago, he agreed to show beginners live on screen how to start an AI side hustle, completely for free.
So the obvious question is… what changed?
Goldman Sachs says ordinary people selling digital items online are now a $250 billion market. They think it will nearly double by 2027.
Goldman Sachs says ordinary people selling digital items online are now a $250 billion market. They think it will nearly double by 2027.
Reuters covered that Higgsfield, an AI tool used for these side hustles, is worth over $1.3 billion and has 15 million users.
Reuters covered that Higgsfield, an AI tool used for these side hustles, is worth over $1.3 billion and has 15 million users.
And on one platform called Whop, ordinary people are now selling digital products to strangers all over the world, every single day.
And on one platform called Whop, ordinary people are now selling digital products to strangers all over the world, every single day.
Whether you like it or not, money is moving.
Until about 18 months ago, making money online this way meant learning five separate skills that each took months to learn. AI has made a lot of that far faster, and it happened fast enough that most people haven’t caught up (yet).
Until about 18 months ago, making money online this way meant learning five separate skills that each took months to learn. AI has made a lot of that far faster, and it happened fast enough that most people haven’t caught up (yet).
It also doesn’t need what you’d think… no getting on camera, no building an audience, no money to start, and no quitting your job.
It also doesn’t need what you’d think… no getting on camera, no building an audience, no money to start, and no quitting your job.
Funny enough, the man showing how to build an AI side hustle with Brunson is a former student of his.

At 17, Iman Gadzhi read Brunson’s books at his mother’s house in London with no money and no skills. Fast forward nearly a decade, Iman now co-owns Whop, a platform where people sell digital products online.
At 17, Iman Gadzhi read Brunson’s books at his mother’s house in London with no money and no skills. Fast forward nearly a decade, Iman now co-owns Whop, a platform where people sell digital products online.
He’s run a free event like this three times before, teaching the same step-by-step approach to people with no prior experience.
He’s run a free event like this three times before, teaching the same step-by-step approach to people with no prior experience.
Starting September 6th, he’ll be building an AI side hustle from scratch, live, with no name and no audience. It’s called the Side Hustle Summit, and it kicks off September 6th.
Starting September 6th, he’ll be building an AI side hustle from scratch, live, with no name and no audience. It’s called the Side Hustle Summit, and it kicks off September 6th.
CLICK HERE FOR THE FULL DETAILS AND YOUR FREE SEAT
CLICK HERE FOR THE FULL DETAILS AND YOUR FREE SEAT
CLICK HERE FOR THE FULL DETAILS AND YOUR FREE SEAT
