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From the desk of Iman Gadzhi,
London, United Kingdom
The Last 12 Months Changed The Way I Look At Making Money Online Going Into 2027.
I've spent more than a decade building businesses online, and in that time I've watched a LOT of opportunities come and go.
Dropshipping, Amazon FBA, crypto, affiliate marketing, TikTok Shop, AI agencies... you name it.
Some of them worked incredibly well for the people who got in at the right time.
But over the last year, and especially over the last few months, I've gotten a closer look at what's happening with AI than I ever expected to.
And what I've seen is the reason I had to run this Challenge again.
Because for the first time, I get to see two sides of this at the same time:
#1 - What people are actually spending money on online...
#2 - And how quickly AI is changing what one normal person is capable of doing.
Those two things are starting to collide in a very interesting way.
Before I get into that, though, there's a fair question you should probably have if you've never heard of me before.
My name is Iman Gadzhi.
I grew up with a single mum who worked multiple jobs just to keep everything together.
We didn't have money to spare, and when I first started trying to make money online, I had no audience, no track record, no connections, and basically no idea what I was doing.
My first real side hustle was running social media for local businesses in London.
I sent hundreds of messages trying to get somebody to give me a chance, and for a long time, most of them either ignored me or asked how old I was... then ignored me.
So I know what it's like to be a beginner with nothing behind you…
…Looking at all these different ways to make money, wondering which ones are actually real, and trying to figure out how you're supposed to start when you don't have much money or experience to begin with.
But eventually, I figured it out.
And over the last decade, I’ve built multiple companies, built an audience of more than 15 million people, and spent years helping clients start and grow side hustles of their own.
But the part that matters most for what we're doing here is that I've had the chance to test these ideas with a LOT of real people.
We've now run four major competitions where clients had a 90-day window to implement what we taught them and report their results.
Across those four 90-day windows alone, they generated $97,584,019.79.
…And that's only what was generated inside the competition tracking windows.
When you include the earnings our clients have generated outside those 90-day periods, total tracked client earnings have now passed $155 million.
We track the results publicly.
Every time we've done one of these events, we've been able to see where beginners get stuck, which parts they overcomplicate, and what people actually need to get something off the ground.
For a lot of people, the reason they want another income stream is simple:
Rent costs more. Groceries cost more. Bills cost more.
And even if you're earning more than you were a few years ago, it doesn't always feel like your money goes much further.
Maybe you just want an extra $1,000 or $2,000 coming in every month so things don't feel so tight.
Maybe you want to stop relying on one paycheck.
Maybe you want enough breathing room to travel more, help your family, save faster, or eventually have the option to leave something you don't want to do forever.
That's why this was built around starting on the side.
You might have a job, be in university, already run have a side hustle, or have never made a dollar online before.
The reason I'm so interested in this is because AI has eliminated the amount of money, time, and previous experience you need to get something started.
The goal is simple:
Use AI to do the work that used to require a bunch of different skills, create something useful, and get it in front of people who are already looking to buy.
And since the last event, I’ve gotten access to a completely different set of information that makes me even more convinced this is possible now.
It started with Whop…
I'm a co-owner of Whop.
If you haven't heard of it, Whop is one of the biggest marketplaces in the world where these online income streams get built.
Users have already been paid more than $5 billion through the platform.
Being involved with Whop gives me an unusually close view of what's actually making money online.
One thing I kept noticing was how AI was starting to change what people could create.
And there is a small group of people taking advantage of that in a much smarter way than simply asking ChatGPT to write emails for them.
They're using AI to help them create simple digital products, guides, tools, and other things people already want...
…Then putting those products in front of existing audiences where the buyers already are.
I was already paying very close attention to this…
I'm now an advisor and investor in Higgsfield.
And when I say Higgsfield is growing fast, I don't mean "fast for a startup."
I mean absurdly fast.
In August, the company raised another $400 million at a $5.4 BILLION valuation.
And at comparable stages of growth, Higgsfield has scaled faster than companies like OpenAI, Cursor, and Lovable.
Being this close to a company moving at that speed gives me a very different perspective on where the technology is heading because I can see how quickly things that used to be difficult are becoming stupidly easy.
Something that would've taken somebody an entire day can suddenly take 20 minutes.
And tools that were impressive a year ago already feel old.
That's the part I can't stop thinking about.
Because on Whop, I'm watching what people are willing to spend money on.
At Higgsfield, I'm watching how people use AI to make money from scratch.
And when you put those two things together, you start to see why I'm so interested in what happens next.
You already know AI is important.
What's new is how people are starting to use these tools to create things that other people will actually pay for.
That's an important difference.
When I started my agency in 2017, Instagram wasn't new either. Millions of people were already using it every day.
People simply hadn't figured out how valuable it was yet, which created a gap between what the technology could do and what the average person understood how to do with it.
That gap gave me a massive advantage when I was starting.
It didn't disappear overnight, but it got smaller as more people learned what was working.
I think we're somewhere inside that process with AI right now.
The tools themselves aren't a secret anymore…what's still early is what people are learning to do with them.
And after seeing it from both sides, I don't think the most interesting opportunity is sitting five or ten years away.
It's already happening…
That's why I’m doing the Challenge, but I'm not doing it alone…
Join the WhatsApp group.
That's where my team and I are going to send the important announcements, links, and reminders leading up to the AI Income Challenge.
So if you registered but haven't joined yet, click the button below and get inside.
Having issues with WhatsApp group? Please click here for support
Once you're in there, you're all set.
I'll see you on November 7th.
- Iman
P.S. Skipped all the way to the bottom? Here’s a summary:
1 - Who I Am:
I’m Iman Gadzhi. I’ve spent the last decade building companies online, built an audience of 15M+ people, and helped clients generate more than $155M in tracked earnings.
2 - Whop:
I’m a co-owner of Whop, where users have already been paid more than $5 BILLION, giving me a front-row seat to what people are actually buying online.
3 - Higgsfield:
I’m an advisor and investor in Higgsfield, the fastest-growing AI company in the world, which has scaled faster than companies like OpenAI, Cursor, and Lovable at comparable stages.
4 - Why This Matters:
Whop shows me where people are spending money, while Higgsfield shows me how quickly AI is changing what one person can build. Those two things are starting to collide.
5 - What We’re Doing:
From November 7th-15th, I am going to show you how people are building income streams of their own, completely free and live.
